Master the art of media interviews and engage your next audience

Amber Daines is one of Australia’s leading business communications specialists. Find out what she can do for you

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Communicate your message consistently and confidently

Amber Daines

Do you want to communicate more effectively with your clients, the media or your staff?

With technology, the way we do business is changing. Communication tools are changing. The media is changing.

What doesn’t change is the fact that we need to communicate effectively with anyone that’s important to our business.

For over 20 years I’ve worked with major brands, such as Westfield, Deloitte and ING, as well as Not-for-Profits (including The Australian Fund for Animal Welfare, Carers Australia and the Law and Justice Foundation), and hundreds of small businesses to:

* build their business case;
* reach new audiences and;
* engage their stakeholders through fine-tuning their communication skills and collateral.

Media exposure presents incredible opportunities.
Yet interviews gone wrong present incredible risk

You don’t get a second chance to make a first impression

In business, your brand is everything. Your brand is based on your reputation.
In business, reputation matters. It’s the difference between securing that promotion or being overlooked. Between making that sale, nailing that pitch presentation, or losing to your competitor. Between positive and negative media exposure.
And, ultimately, it’s about client, stakeholder or staff confidence.

If you want to maximise the impact of your message, not just get it over the line, you need to not only refine but also deliver it effectively. 

I can help.
From media through to keynote speaking and employee engagement, my clients have achieved exceptional results. They’ve managed the media with finesse. They’ve engaged, excited and motivated with powerful public speaking. Vitally, they’ve mitigated reputational risk with effective media crisis management.

Whether you’re a CEO or business leader, and working within a government, public or private organisation, you’re there to lead change.

Learn how to engage your audience and lead with confidence.

Media exposure presents incredible opportunities. Yet interviews gone wrong present incredible risk

You don’t get a second chance to make a first impression

In business, your brand is everything. Your brand is based on your reputation.
In business, reputation matters. It’s the difference between securing that promotion or being overlooked. Between making that sale, nailing that pitch presentation, or losing to your competitor. Between positive and negative media exposure.
And, ultimately, it’s about client, stakeholder or staff confidence.

If you want to maximise the impact of your message, not just get it over the line, you need to not only refine but also deliver it effectively. 

I can help.
From media through to keynote speaking and employee engagement, my clients have achieved exceptional results. They’ve managed the media with finesse. They’ve engaged, excited and motivated with powerful public speaking. Vitally, they’ve mitigated reputational risk with effective media crisis management.

Whether you’re a CEO or business leader, and working within a government, public or private organisation, you’re there to lead change.

Learn how to engage your audience and lead with confidence.

Amber’s Blog – Expert ideas, tools & musings

Lead Generation

What PR can’t do for you or your business

With clarity, strategy, and timeliness, PR can achieve many extraordinary things – raising awareness of your services and products or people, refining key ideas or messages, or reassuring your stakeholders what is fact and fiction in a crisis. While public relations (PR) can be an effective tool for enhancing…

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Woman reading magazine

Everything old is new again in media land

With the news that ‘glossy magazine’ ELLE Australia is returning to print runs again, it seems that sometimes big-time business models like fashion seem to go through cycles and return decades on. (I can barely believe my kids in 90s fashion staples I wore back in the day, like…

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News conference

When media relations go bad

Anyone who has worked with journalists long enough knows that building solid connections is one of the best ways to secure earned media for your clients or yourself. It would be naïve to think that is the end of the story; if it was, I doubt I’d have a…

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I’m lucky enough to work with some amazing brands, become one of them!

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