Amber Daines’ journalistic ambitions were first revealed in the mid-1980s when she used her electric blue boom box to interview family and friends. Her entrepreneurial inklings were not far behind, and in Year 2 she wrote, designed, self-published and sold her first magazine in the playground, aged just eight years old.
After graduating from university in 1996, she reached her childhood dream of working as a news journalist, working predominantly in print newspapers and business magazines, reporting from Australia, Hong Kong and the UK. She also had a brief stint as an on-air TV reporter.
A move into the world of online communications was made when she pioneered a UK-based web site magazine, covering the Asian art, rugs and textiles markets that took her to New York, Los Angeles, Paris and Istanbul. In mid-2001, Amber returned to Australia to forge a career in PR and media relations management in agencies, working with household name clients in the business, consumer and government sectors.
Amber has also held senior marketing and fundraising roles for public and commercial arts organisations including the Biennale of Sydney, Object – Australian Centre for Craft and Design and the Australian Chamber Orchestra.
Bespoke Communications was launched by Amber in 2007 and since then our client base has quickly grown to include major corporates, lifestyle brands, small businesses, artists and galleries, and not-for-profits. While small, we remain perfectly formed and highly efficient. If the job calls for it, Bespoke Communications has access to dedicated experts in PR management, SEO, advertising, graphic design and marketing to ensure our clients receive the most professional and cost-effective level of service.
As an accredited Media Skills™ trainer, Amber fuses her study of adult learning principles with stand-out strategic communication skills, to offer specialised coaching in areas like media interviews, public speaking, presentation skills and crisis management.
Amber has contributed to more than 10 business books, written festival and fashion guides, and regularly writes freelance feature articles and contributes to industry blogs. She has also been a lecturer at APM College and is also a popular event speaker and webinar presenter to sales teams and business audiences on topics such as ‘Communicating Powerfully and Prolifically’, ‘Social media: Saving your brand in a crisis’ and ‘Nailing every media interview’.
She holds a BA Communications from University of Technology (UTS), a post graduate degree in Arts Administration from at the College of Fine Arts (UNSW), a Graduate Diploma from the University of London (SOAS) and a Certificate IV in Workplace Training and Assessment (Train the Trainer) from UTS.
Amber self-published her first book in May 2013 Well Spun: Big PR and Social Media Ideas for Small Business digital and print versions available here and was nominated for the 2013 and 2014 Telstra Business Women’s Awards.
While she relishes her business adventures, Amber likes nothing more than spending time rejuvenating with her family, keeping fit and planning her next holiday destination.